It is a fact that all Caucasians--even the most ardent and sincere champions of equality and human rights--secretly, perhaps even subconsciously, hold the conviction that they are a superior people. This can clearly be seen in the semantic outrage that has been perpetrated by the English language when they are called "white" while referring to their skin colour, which in reality is a shade of pink. Only albinos can truly be called white. People of other origins have their actual skin colours attributed to them, the Middle-easterners and south Asians are generally said to be brown, the Orientals, yellow and the Africans, black. The intention then can only be, to subliminally attribute to themselves, characteristics defined by other meanings of the word "white" like, pure, free from blame, chaste, etc. when they are referred to thus. That is why perhaps, even the dregs of society responsible for the recent spate of attacks on Indians in Australia, the US and the UK, revel in this erroneous notion of superiority, and think of those they abuse as the other, and something less than human. I urge the world to acknowledge this fact, and henceforth, to refer to them by their actual colour, which is pink, and which has no extraneous meanings or ideas associated with it; usage and word association play a significant role in shaping the psyche and conscience, which in turn affects actions. This is how Americans justified enslaving blacks--there still exist pseudo-scientific studies demonstrating that the African was mentally less capable than the "white" man and therefore, less than fully human--this is how Nazism was born, this is why the loss of few thousand American lives supposedly justified the killing of millions of Iraqis, this is why everybody remembers the date '9/11' and very few remember or even know the dates on which the devastation of Hiroshima and Nagasaki took place, and this is why the UN is so complacent when it comes to dealing with atrocities and war crimes against people of "lesser" origins. We too are not any better when it comes to our relationship with our own in the North-east, for e.g., and in the servile and slavish attitude that our bureaucrats, and those in the hospitality industry display,when discriminating between foreign and local patrons. So much for Ubuntu.